getpress

SELFAPY

Die Volkstherapeutin

FAZ, 08/04/2022

So verändert Nora Blum mit ihrer App Selfapy den Umgang mit psychischen Erkrankungen

Vogue Germany, 1/01/2022

Wie Patienten zur App auf Rezept gekommen sind

Handelsblatt, 10/12/2021

Client story

»getpress has consistently secured major media coverage for us, going beyond mere mentions and securing impactful portraits, interviews, and more. Their support was instrumental in strengthening our thought leadership in the mental health field. We greatly appreciate their efforts.«

Nora Blum, CEO & Co-Founder of Selfapy

Selfapy, founded in 2016 by Nora Blum and Katrin Bermbach in Berlin, is the foremost provider of online mental health support in Germany. With approximately 18 million individuals grappling with mental illnesses like burnout, depression, and anxiety disorders, the waiting period for treatment can extend up to six months. Selfapy bridges this gap by offering flexible support to individuals in psychologically demanding situations. Developed by experienced psychologists, their 12-week courses digitally implement cognitive-behavioral therapy techniques.

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During the peak period of the COVID-19 pandemic (2020-2022), when mental health took center stage, we provided invaluable press relations support to Selfapy.

Goals

Market awareness
Establishing thought leadership
Founder positioning: Nora Blum

Strategy / Actions

Engaging leading media outlets like FAZ, Handelsblatt, Süddeutsche Zeitung, and Vogue through a targeted feature piece approach
Utilizing an advice-based approach to reach a broad audience by targeting general interest and lifestyle media such as Bild der Frau, stern, GQ, and freundin