Formel E

Formel-E-Chef grübelt: "Kauft uns die Formel 1? Kaufen wir die Formel 1? Fusionieren wir?"

STERN, 25.04.2024

Formel-E-Tabellenführer und Titelkandidat: Darum kann Pascal Wehrlein Weltmeister werden

GMX.de, 12.04.2025

Formel E: Es ist Zeit für den ersten deutschen Weltmeister

morgenpost.de, 10.05.2024

Pascal Wehrlein ist endlich auf dem Thron

FAZ, 22.07.2024

Client story

Formula E is a racing series for purely electrically powered racing cars, which was launched in 2014 by Alejandro Agag, Alberto Longo and Jean Todt. It aims to promote the development and popularity of electric vehicles and raise awareness of sustainable mobility solutions. The races usually take place on temporary street circuits in major cities around the world, which makes the series unique and allows spectators to experience motorsport up close. Formula E also serves as a platform for technological innovation in the field of electromobility, with car manufacturers having the opportunity to test and demonstrate their latest technologies under competitive conditions.

Goals

  • Increase awareness
  • Reach target group that is not yet familiar with Formula E
  • Visibility of Formula E among both fans and motorsport newcomers
  • Visibility for Berlin race

Strategy / Actions

  • Sending Formula E press releases (news) to selected contacts
  • Addressing lifestyle, general interest and business media with guides and interviews with German drivers, CEO and co-founder of Formula E
  • Addressing motorsport media with specific motorsport topics and press releases, invitations to roundtables after race weekends
  • Advance coverage of Berlin races in local media
  • Invitation of journalists to race weekends in Berlin, on-site support

Latest results

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