getpress

Client story

» I highly appreciate our cooperation with getpress. It is shaped by professional expertise, teamwork on eye level and the courage to try bold new ideas. The fact that the team was prepared to dig deeply into the details of our business model from day one was essential for our PR success with HUK Autoservice, the digital car maintenance service by HUK Autowelt. «

Robert Pimpl, Head of Marketing at HUK-COBURG Autowelt GmbH

As the young, digital spin-off of long-established German car insurance company HUK Coburg, HUK Autowelt has a clear mission: "You simply drive. We’ll take care of the rest." Autowelt strives to make every aspect of driving a car as easy, fair and transparent as possible – whether it's scheduling a car inspection, buying or selling a used car, or renting the latest models on a flexible subscription plan. Complementing their full-range online service with a dense network of more than 450 brick-and-mortar repair shops in over 200 cities, Autowelt has already simplified the driving experience of more than 12 million customers.

Goals

building awareness for the range of services
creating customer consideration
strengthening brand reputation

Strategy / Actions

positioning HUK Autowelt as industry-leading experts via advice on general topics
exemplifying Autowelt’s mission by making the lives of potential customers easier via advice on current pressing issues
communicating the convictions of Autowelt’s C-level via interviews, opinion pieces and portrait features: Trust, appreciation and an equal footing are essential for happy customers and happy employees alike