Malte Landwehr (Peec AI): AI Search, Zero-Click & the Renaissance of PR

How visible is your brand really in ChatGPT, Gemini, Perplexity, or Google AI Overviews – and what happens to your communication when more and more searches end in zero-click results? GEO (Generative Engine Optimization) is no longer just hype; it is a serious channel. Ever since companies began investing heavily in AI search tools, it has become clear: AI search is here to stay. Yet, many communications, SEO, and marketing teams still lack a clear picture of how they appear in these systems – and what role PR plays in that process.

In this episode of narrative now, host Max speaks with Malte Landwehr, CPO & CMO of Peec AI – one of the fastest-growing AI startups in Europe, which measures how visible brands truly are in AI systems. Together, they provide a status update on AI search in Q1 2026: How are ChatGPT, Gemini, Claude, Grok, and others evolving? What do Google’s AI Overviews mean for SEO traffic and zero-click search? And why is it no longer enough to look only at classic rankings, CTR, and web sessions when LLMs are already influencing purchasing decisions, B2B pre-selection, and contract negotiations?

Malte explains how AI answers are technically generated – from training models and knowledge graphs to the grounding process – and where companies can actually take action today: through SEO optimized for AI visibility and always-on digital PR that ensures brands regularly appear in relevant sources (news, trade media, forums, social content). He explains why PR is experiencing such a renaissance, which metrics count for AI visibility (e.g., Share of Model/Share of Voice in LLMs), and how GEO, SEO, PR, and brand strategy must work together in the future to ensure brands don't disappear from AI responses.