episode
03
narrative now by getpress
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How do top brands identify innovation before it hits the mainstream? What role do authentic communities and original ideas play in sustainable growth?
In this episode of narrative now Max talks to Isabelle “Isi” Rogat – award-winning trend scout, Campaign columnist, and former Managing Director at Odaline, who knows how to translate cultural signals into business impact.
Together, Isi and Max explore: What separates short-lived hype from genuine business relevance? How can brands position themselves distinctively in a sea of imitation and AI-generated content? Why is community expertise a critical success factor for brand building and innovation today?
C-level executives, brand leaders, communications professionals, and decision-makers who...
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getpress GmbH
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