Same same, but different: We getpressis share a vision—but we’re also a colorful bunch who don’t always see eye to eye. That can create friction, but even more so, it sparks productive exchange and creativity. And we love that. Today, we’re introducing three members of our team in an interview: Moritz, Tina, and Ulli.

They’re not the new Pfefferkörner, but rather a PR Consultant, PR Lead, and Jr. Social Media Manager at getpress: Moritz, Tina, and Ulli. In a five-question interview, they share not only the ups and downs of everyday work life, but also reveal quite a bit between the lines: Tina explains why she’d be an elephant if she could be any animal, Moritz keeps his answers to the essentials, some of which happen to be highlighted in green. And Ulli? She likes mistakes—and explains why.

Read on.

‍

‍

Meet: Moritz Schudnagies

[he/him]

Role: PR Consultant

Your work style as an emoji: 🥦 (according to team member Kati, because: “Master of cannabis topics, quick thinker, and like a broccoli: complex and multi-layered” 😄)

Your hidden talent: I can draw

Favorite lunch: Döner kebab

getpress in three words: PR for growth companies

‍

Moritz, forget the title in your email signature for a moment. What would your role be called if it accurately reflected everything you do at getpress?

Cannabis know-it-all and one-man special unit.

‍

What has been your biggest milestone at getpress so far?

I think the cannabis PR has worked pretty well over a longer period of time.

‍

What has been your biggest fail—and what did you learn from it?

I used to be too accommodating. Now I’m not as accommodating anymore.

‍

Looking ahead: What does the industry need right now, and what contribution would you like to make?

Authenticity, real talk, and an eye for what really matters.

‍

Imagine you guys at getpress were animals: Which one would you be, and why?

A fiddler crab, because I think they’re incredibly cool.

‍

‍

‍

Meet: Tina O’Meara

[she/her]

Role: Lead PR Operations & Development

Your work style as an emoji: 🤓

Your hidden talent: I can pick things up with my toes when I’m too lazy to bend down.

Favorite lunch: A big, colorful salad

getpress in three words: Appreciative & good vibes

‍

Tina, forget the title in your email signature for a moment. What would your role be called if it accurately reflected everything you do at getpress?

Across the company, I make sure we stay on track with our goals. So, behind the scenes, I also make sure our team and our start-ups are happy. On top of that, I help our trainees and juniors get better at understanding the PR game and support their development. I regularly organize internal mentoring sessions for this, among other things.

‍

What has been your biggest milestone at getpress so far?

It’s hard to pick just one milestone. I find it exciting to have been there at getpress from the beginning and to see how the organization continues to evolve. At the moment, I especially love seeing our trainees apply what they’ve learned in the mentoring sessions and get better and better. When they land a story in a major publication, it makes me a little proud. 😀

‍

What has been your biggest fail—and what did you learn from it?

In general, I’d say: Do your homework on the contacts you’re approaching—especially when it’s an unfamiliar or new topic for you. I once worked with an international digital agency and called a Handelsblatt editor who covered the topic extensively. On the phone, she asked me a whole bunch of detailed questions that I couldn’t fully answer. It didn’t go down well, because as a result, the editor didn’t see me as an equal conversation partner. The conversation was pretty stilted—and naturally, there was no follow-up. Mistakes like that are easy to avoid with enough preparation.

‍

Looking ahead: What does the industry need right now, and what contribution would you like to make?

There’s no doubt that AI will have a major impact on the PR industry in the coming years. Unfortunately, the industry has a lot of catching up to do when it comes to tech, as a large part of our work is still manual. AI could, for example, help match journalists with the right stories and start-ups. This would make pitches even more personalized. I find it exciting to experience this development firsthand. And who knows, maybe I’ll be able to fill an AI database with my best practices soon?!

‍

Imagine you guys at getpress were animals: Which one would you be, and why?

An elephant. Elephants have the best social networks, an extraordinary memory, and despite their enormous size, they’re just incredibly cute. 🐘

‍

‍

Meet: Ulli Polaski

[she/her]

Role: Jr. Social Media Manager

Your work style as an emoji: 💚

Your hidden talent: I don’t eat sweets anymore—and barely even crave them (sounds antisocial, but I’m actually really nice).

Favorite lunch: Vegan sushi bowl

getpress in three words: Drive, kind-hearted, smart

‍

Ulli, forget the title in your email signature for a moment. What would your role be called if it accurately reflected everything you do at getpress?

Social media—aka LinkedIn—manager with a soft spot for anything related to people topics, office stuff, and pretty much everything outside my actual area of focus.

‍

What has been your biggest milestone at getpress so far?

Oof, building a personal branding strategy and getting the support and trust to do it is pretty cool. But another milestone was putting together a whole team event with a few other getpressis. It was honestly super sweet! All while juggling the other 1,000 tasks, haha.

‍

What has been your biggest fail—and what did you learn from it?

Would I call it a fail? Maybe more of a general learning experience. “Fail” sounds a little too negative to me, even though I actually quite like making mistakes.

Anyway, towards the end of last year, I hit a bit of a wall. There was simply too much going on. Instead of listening to myself and slowing down a bit, I just kept going. I said yes to everything—and what came of it? Surprise: not much. I could no longer really stick to commitments, I was lacking motivation, and I just wasn’t quite myself anymore.

What I learned from it:

1. Things like this happen. We’re human beings who experience and feel things.
2. Talking helps. Always.
3. It’s okay to say no.
4. Get your priorities straight.

‍

Looking ahead: What does the industry need right now, and what contribution would you like to make?

It’s super important to me to give innovative people and ideas a platform. There are many ways to do that. But in my opinion, authenticity and transparency are especially important. And that’s not always easy.

In a world where everyone is constantly trying to go faster, further, and higher, it’s easy to just follow the algorithm—it rewards you for it, after all. I haven’t quite figured everything out or found the holy grail yet. But ultimately, everything we put out into the world comes from within us. So what can I contribute? Being honest and authentic with myself, maybe?

‍

Imagine you guys at getpress were animals: Which one would you be, and why?

I actually asked the other getpressis this question on my very first day at work, haha. Honestly, I don’t even remember what I said back then. I just remember that Nils was a tuna to me. (I still think it fits really well, if not even better: #smart #snappy #nosnonsense.)

But if I had to pick one for myself now… Hmm. I’d probably be a quokka: I love warm weather, being around people, and trying new things, if I may say so myself. The attention-seeking part doesn’t quite fit, though.

‍

Do you have another question for Tina, Moritz, and Ulli? Drop it in the comments on LinkedIn!