Let’s be honest: in the PR industry, standing still is the same as moving backward. So at the beginning of the year, one thing was clear to us: It’s time for a change! To grow as a company, as a team, and as individuals—and to meet the changing needs of our clients.
Our journey began in 2016 as a PR startup for startups: We helped small companies grow big. Our credo has always been to move quickly and efficiently—to turn big ideas into reality in the shortest possible time. (And hey, we still want to do exactly that. That’s simply how we work.)
And because all of that has worked out pretty damn well over the past few years, some of our clients have grown significantly—and so have we. We now work with international scale-ups, which means it’s officially time to announce our next chapter (and yes, we’re making a proper celebration out of it, literally).
We’ve grown up!
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Our core offering remains media relations. Rather than being a one-size-fits-all agency, we specialize in tailored PR. The service we’ve built is, if you’ll allow us to say so, the most powerful article-generating machine on the German market. Right now, there’s simply no one else generating high-quality media coverage at this frequency.
But media coverage isn’t everything—we want to support our clients holistically. As our clients grow, so do their needs, requiring strategically selected measures that go far beyond traditional PR. That’s why we now offer additional services, including Speaker Opportunities, CEO Positioning, Award Applications, and Strategic Sparring. We’re not taking over Instagram accounts just yet, though. (Never say never.)
At getpress, transparency and honesty have always been at the heart of what we do. We don’t sell unnecessary services—only what our clients actually need. No bells and whistles, just clear results.
Our long-term vision is to make the entire PR industry more transparent, measurable, and results-driven. By 2030, we want to become the #1 PR solution for the best scale-ups and innovators in the DACH region, and by 2035, the #1 in all of Europe.
Why are we sharing this so openly? Because we’re confident we can make it happen! And maybe also to put a little extra pressure on ourselves, hehe.
A comprehensive strategic transformation like this is, of course, no walk in the park—it requires careful internal communication. We always want to make sure that everyone on the team is pulling in the same direction and feels included in the changes. To avoid overwhelming anyone, we adapted internal processes and introduced new communication channels and formats.
One thing is clear: If change is going to be sustainable, it has to be shaped together.
Have you experienced a strategic transformation—as an employee or an employer? What matters most to you personally? Tell us in the comments on LinkedIn!
Vielen Dank für deine Anfrage.
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getpress GmbH
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