SELFAPY

The People's Therapist

FAZ, 04/08/2022

How Nora Blum and her app Selfapy are changing the way we deal with mental illness

Vogue Germany, 01/01/2022

How patients gained access to the app on prescription

Handelsblatt, 12/10/2021

Client story

"getpress has managed to secure placements for us in major media outlets with incredible consistency. And not just with small mentions, but with profiles, interviews, and more. It was important for us to build thought leadership in the mental health sector. Thanks to getpress, we have succeeded in doing just that."

Nora Blum, CEO & Co-Founder of Selfapy

Selfapy is Germany's leading provider of online support for mental health challenges and was founded in Berlin in 2016 by Nora Blum and Katrin Bermbach. In Germany, around 18 million people suffer from mental illnesses such as burnout, depression, or anxiety disorders. They often have to wait up to six months for treatment. Selfapy offers people in stressful mental health situations flexible support without the wait. The 12-week courses were developed by experienced psychologists and digitally implement the principles of cognitive behavioral therapy.

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We supported Selfapy with their press relations during the peak of the COVID-19 pandemic (2020–2022). During this time, mental health was a particularly critical topic.

Problems

Market awareness
Thought leadership
Positioning of founder Nora Blum

Strategy / Actions

Profile-focused outreach targeting leading media, including FAZ, Handelsblatt, Süddeutsche Zeitung, and Vogue
Advice-focused outreach targeting general interest and lifestyle media, including Bild der Frau, stern, GQ, and freundin