data:unplugged is Europe's largest festival for data and artificial intelligence – founded by Dr. Bernard Sonnenschein, Marcel Windau, and Arne Tönjann. The vision was to create a central platform for knowledge, exchange, and innovation – the OMR for data and AI. A major step toward that goal was achieved this year: while the 1,000-visitor mark was surpassed right out of the gate in 2022, there were over 6,500 attendees in Münster in 2025. The festival's goal is to bring together business, science, and politics to help shape the future of AI in Europe in a sustainable and value-oriented way. 

Our task: To make data:unplugged 2025 visible as Europe's leading AI event with over 75 exhibitors and 150+ speakers, to generate media presence, and to highlight the event's relevance for decision-makers and the general public. To this end, we implemented a holistic communication strategy – with targeted expert positioning of the founders in leading media, announcements in the trade press, and personal support for journalists on-site. The result: coverage in Süddeutsche Zeitung, table.media, SAT.1, WDR, RND, and Deutschlandfunk – and a strong positioning of data:unplugged as the voice of the European AI industry.

‍