Team-Thursday #9: Three GetPressis in Interview

Same same but different: We getpressis share a vision – while at the same time being a colorful bunch who don’t always agree. That can create friction, but even more so, it can spark fruitful exchange and creativity. We love that. Today, in Team Thursday, we’re introducing you to Niklas, Desiree, and Katharina.

Trust Issues: Why Earned Media Is Having a Moment in the Age of AI

If you consume “news” today, what you’re often really consuming is dopamine. A little outrage, a little drama, a little “wait, what?!” Clickbait is the default mode—while trust has become something of a premium feature. getpress CEO Max recently gave a TEDx Talk (proud). And he tackles exactly that: What happens when our information spaces drift further and further apart, and truth becomes a matter of personal preference? And what does that mean for brands that want to have a voice in the public sphere? Spoiler: Being loud isn’t enough. And maybe that’s finally some good news.

What are the best PR tools? Our getpress heavy rotation.

The best PR tools are the ones that save you time, bring structure to your pitches, and deliver measurably better results. Our stack: Airtable (ops & tracking), Meltwater (monitoring/reporting), HubSpot (CRM for media contacts), Custom GPTs (drafts/ideas), Perplexity (research with sources), and DeepL Write (style/readability). Ideal for teams in Germany/DACH—including data privacy considerations and a mini workflow.

How to Funding News: Fresh Capital – But What Now?

Closing a funding round doesn’t just mean more money – it translates into trust and growth potential, too. Big news, then – but what’s the best way to announce it? No worries, we’ve got you covered!