The way people find information is fundamentally changing.
Traditional search engines are losing their exclusivity – Large Language Models (LLMs) like ChatGPT, Claude, or Perplexity are becoming the new, AI-based answer interface.

These systems no longer deliver link lists, but instead generate directly formulated answers – aggregated from billions of publicly accessible sources.

The crucial factor is not just whether a brand is mentioned – but in what context, with what tone, and in response to what questions.

This is where GEO comes in – Generative Engine Optimization.

The term describes the visibility and positioning of brands in AI-powered answer systems. And this affects not just tech companies, but every organization whose relevance exists online – whether in B2B, B2C, or non-profit sectors.

The foundation for this visibility is Public Relations.

LLMs like GPT-4 or Claude draw on a variety of publicly available content during training and when answering questions – including, in particular, editorial content, press releases, specialist articles, and high-quality websites.

Visibility in AI answer systems is therefore not an SEO question – but a communication question. And PR is the key to being system-relevant in these new answer architectures.

With our GEO Audit + AI Visibility Monitoring, we make this new dimension of brand presence measurable:

We analyze how, where, and in what context your brand appears in LLMs like ChatGPT, Perplexity & Co.

• We identify relevant questions (prompts), analyze competitors, and derive concrete action options.
• Upon request, we provide a targeted content and PR strategy to sustainably increase your visibility.

In short: We translate your communication performance into AI visibility. And make it visible how visible you really are.

Frequently asked questions

What is the Visibility Tracker?

Our ongoing monitoring of how visible your brand is in AI systems. Every month you receive a report with a benchmark against your competitors and concrete recommendations.

Does the monitoring have to be booked on an ongoing basis?

No. AI Visibility is available as an add-on package with ongoing monitoring or as a one-off GEO audit without ongoing monitoring. The tracker usually runs for 6 months, because AI answers fluctuate from day to day and reliable trends only show over several months.