The way people find information is fundamentally changing.
Traditional search engines are losing their exclusivity – Large Language Models (LLMs) like ChatGPT, Claude, or Perplexity are becoming the new, AI-based answer interface.

These systems no longer deliver link lists, but instead generate directly formulated answers – aggregated from billions of publicly accessible sources.

The crucial factor is not just whether a brand is mentioned – but in what context, with what tone, and in response to what questions.

This is where GEO comes in – Generative Engine Optimization.

The term describes the visibility and positioning of brands in AI-powered answer systems. And this affects not just tech companies, but every organization whose relevance exists online – whether in B2B, B2C, or non-profit sectors.

The foundation for this visibility is Public Relations.

LLMs like GPT-4 or Claude draw on a variety of publicly available content during training and when answering questions – including, in particular, editorial content, press releases, specialist articles, and high-quality websites.

Visibility in AI answer systems is therefore not an SEO question – but a communication question. And PR is the key to being system-relevant in these new answer architectures.

With our GEO Audit + AI Visibility Monitoring, we make this new dimension of brand presence measurable:

We analyze how, where, and in what context your brand appears in LLMs like ChatGPT, Perplexity & Co.

• We identify relevant questions (prompts), analyze competitors, and derive concrete action options.
• Upon request, we provide a targeted content and PR strategy to sustainably increase your visibility.

In short: We translate your communication performance into AI visibility. And make it visible how visible you really are.