Okay, okay. We know that corporate blogs aren’t exactly an innovation. But blogs aren’t the problem (leave the poor blogs alone!), it’s redundant, mediocre content that often has to serve as a randomized add-on to external marketing strategies.
What a shame. We firmly believe in the potential of a self-directed, self-populated platform—and that’s why we’ve set out to create a medium that goes beyond predictable corporate communications. And, in doing so, break a PR cliché or two along the way.
Quality is our top priority. That’s why every article, published every two weeks from now on, will always be based on thorough research and experience-based expert knowledge.
There will be practical solutions for modern PR. Industry-relevant trend analyses and sharp opinion pieces. Authentic insights into our day-to-day work, which doesn’t always go smoothly.
By the way: I’m the person writing these lines, and I’m a trained journalist and experienced copywriter. Like I said, quality matters to us.
What does it take to write a really great pitch? How do you actually reach journalists? And can you get media coverage even without breaking news? As Europe’s first PR point of contact for start-ups, scale-ups, and VCs, we know the answers to questions like these. And we’re sharing them with you: In this category, we’ll provide tips and tricks for effective media relations—for companies looking to take their PR to the next level, as well as founders who are just getting started. Topics such as crisis PR and brand development also fall into this category.
Agenda surfing, artificial intelligence, influencer marketing: There’s no shortage of trends. We’ll filter out which ones are actually relevant—and therefore deserve your attention—and present them on the blog in concise articles at just the right moment.
So you can make the best possible use of your resources—or strategically invest more in the areas where the zeitgeist demands it. We know what we’re talking about. We’re the people pushing the industry forward, embracing innovation and progress internally, and helping disruptive companies get the attention they need to drive societal change. You don’t have to ride every wave. And for the important ones, all you need is the right surfboard.
We’re a team of around 50 young, ambitious people who challenge the status quo and always give 120 percent for our clients. Many of our consultants come from journalism, some from the start-up world—and we’re all passionate about founders and their stories. Other things we’re passionate about: team workshops, after-work events, and mocktails. On the blog, we’ll give you a glimpse into our day-to-day work, where human connection is a big deal. And so is humor. Nothing gets done around here without a few jokes. (An article featuring our favorite jokes is coming soon.)
Tell us in the comments on LinkedIn!
Vielen Dank für deine Anfrage.
Wir melden uns asap bei dir zurück.
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getpress GmbH
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