How AI will change journalism and PR

Since the massive hype surrounding ChatGPT at the end of 2022, the AI business has been booming. Whether in sales, marketing, or PR, there are tools for every business area designed to make life easier. It is now clear: AI will not replace our jobs, but support them. In other words, if you don't stay up to date, you will fall behind.

On May 16th at 11 a.m., Maximilian Ziche (co-founder of getpress) and Tristan Post (AI strategy consultant) discussed how companies should use AI in PR and how the industry will change in the coming years.

Tristan is a consultant for AI strategy and corporate management. He was a senior AI strategist for one of Germany's leading AI initiatives, and is a speaker and lecturer at the Technical University of Munich (TUM).

In this webinar, you will learn:

• what to look for when choosing AI tools.
• how you can simplify PR processes with AI.
• what skillset PR professionals will need in the future.

As always, there will be a live Q&A at the end of the webinar.